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Marketing Information










Many billboards go unnoticed - Bob Scott's Street Stock blasting past you at 100 mph ISN'T one of them!


   Sports marketing has become a phenomenon. Motorsports is now the fastest growing spectator sport in America! Enthusiastic audiences respond to products, services and ideas associated with competition. There is a large spectrum of unexplored opportunities for the promotion-minded company to capitalize on in its sports-oriented programs. Auto racing, the worlds most popular sport, cannot be beaten as a promotional vehicle. Racing promotions are not limited to just national brands or large corporations. Local tracks provide excellent regional promotion and test market situations for both large and small companies. The fans tend to be 18-45 years old, well educated and have a significant amount of disposable income. These fans are prime customers and very loyal to those companies that support their sport.

Bob Scott Racing is currently seeking companies interested in advertising throughout Southern Pennsylvania. We can be seen competing during the 2003 racing season at the following tracks: Silver Spring and Lincoln Speedways. Our team is family owned and operated. Team owner and driver, Bob Scott, Jr., has been successfully racing Stock Cars on a very limited budget since 1993.

Team Goals:

  • Be competitive- working to improve our team approach with an emphasis on finishing every event
  • Be professional on and off the track.
  • Be a positive asset to any sponsor who selects this opportunity to develop a marketing and advertising program with Bob Scott Racing.
  • To have fun and create an exciting connection between your products and our fans.

Bob Scott Racing is willing to discuss any level of financial involvement with your company. A full sponsorship package can be purchased at a very reasonable price. Smaller packages, or associate sponsorships, are available, depending on your advertising budget. Because advertising is part of the operating cost of your company, sponsorship is tax deductible.
    If you would be interested obtaining additional information about becoming a marketing partner with Bob Scott Racing please contact the Promotion Director.